Strategy for Rx, OTC, Medical Device, and Diagnostic Brands
Our Stratify™ brand detectives use our proprietary methodology to investigate 21 commercial, legal/regulatory, medical and R&D strategies to determine the best paths to drive brand and company growth. For one prescription brand, execution of the recommended strategies yielded over $250MM in incremental sales over 3 years.
Cornerstone Programs for OTC Brands
OTC marketers come to us when they’re looking to grow their brands. We help them do that by expanding their approach to a relatively untapped market.
Learn how we re-energized a mature product, increasing recommendation share by over 10 percentage points and national sales by 4%.
Find out how we increased market share by 20% in test markets vs. control for a launch brand.
Stratify™ Patient Trial Program
Large hands-on-experience trials give health professionals personal and direct experience with your product’s benefits and selling messages, while generating prescriber and patient data.
After healthcare professionals (HCPs) participate in the program, they recommend significantly more product than HCPs who don’t participate.
One program increased ProVoice national recommendation share (3rd party metric), by over 10 percentage points and sales by 4%, after years of flat sales/share.
Abstracts from the data generated, were accepted for poster presentation at medical meetings, for 100% of the programs submitted.
Recommendation Share Peaked and Competitor Share Declined During and After the Stratify™ Patient Trial Program.
Competitor (green)
Patient Trial Program Brand (orange)
Strat Chats
Lunch and learn programs at large teaching hospitals with medical residents, and fellows in targeted specialties, conducted by experienced pharmaceutical sales reps, and managers in the local markets.
After each program, the Strat Chat sales rep visits 2-3 of the busiest local pharmacies to inform the pharmacist/pharmacy staff about HCP interest and stimulate orders by pharmacy or the front-end staff.
Program ROI for one program was 1.78:1.0 as measured by 3rd party multivariate analysis.
Advisory Board Meetings
Meetings with expert opinion leaders in your therapeutic category, to provide insights about your brand and new product pipeline.
Stratify™ Brand Training
Brand medical training for the brand team and sales team, executed in a visual magazine-like format.